In today’s competitive labor market, especially within the public sector, organizations must do more than offer jobs. They must clearly define and communicate why they are a great place to work. This engaging webinar explores how public sector organizations can build a compelling employer brand that attracts, engages, and retains top talent.
Join us on Thursday, July 30th at 1 PM ET, as our presenters guide you through the fundamentals of employer branding, including how to articulate your organization’s mission, culture, and value proposition in ways that resonate with both current employees and prospective candidates. You will learn practical strategies for conducting honest organizational self-assessments, gathering meaningful employee feedback, and aligning leadership around a shared vision of becoming an “employer of choice.”
Also highlighted will be the unique advantages of public sector work, such as purpose-driven missions and community impact, and demonstrates how to effectively “market” these strengths in recruitment and retention efforts. Real-world examples, including insights from Jefferson County’s #TEAMJEFFCO approach, will illustrate how organizations can translate values into a strong, authentic employer brand.
Key Takeaways:
- Define and differentiate your employer’s brand in the public sector.
- Identify and communicate your organization’s unique value proposition.
- Leverage mission, culture, and employee experience as recruitment tools.
- Conduct effective internal assessments to strengthen your brand.
- Apply practical strategies to improve talent attraction, engagement, and retention.
Learn More
Presenters:
- Jennifer Fairweather, DBA, PSHRA-SCP, Chief Human Resources Officer, Jefferson County, CO
- Robert J. Greene, Ph.D. CEO of Reward Systems, Inc., Consulting Principal at Pontifex
PSHRA® Webinars are a member benefit. Available to non-members for a nominal fee.
Making public sector work better®.